I combine strategy and technical execution across web and marketing automation platforms to deliver high-performing, data-driven campaigns. My work has been shortlisted by the B2B Marketing Awards for Most Commercially Successful Campaign and Best Integration of Sales and Marketing.
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Chris Rainbow
Chris Rainbow
Front-end Developer & Marketing Automation Specialist based in Toronto.
10+
Years of
Experience
2
Award
Nominations
150+
Marketing
Projects
About Me
What I do
High-converting websites
Front-end Development
I design and build impactful, high-performing websites using modern web technologies. I’ve delivered pages for global brands seen by 1M+ users.
Revenue-driving campaigns
Marketing Automation
I develop HTML marketing emails and nurture journeys. I’ve tripled engagement for enterprise clients and manage multiple CRM migrations.
Compounding organic growth
SEO Strategy
I grow qualified traffic and conversions through technical SEO and on-page optimisation. My work has delivered higher rankings for 25+ competitive keywords, 20% YoY organic growth, and a 192% increase in conversion rates.
Data-powered decisions
Analytics & Stakeholder Reporting
I turn campaign and web analytics into clear, actionable stories that link performance to revenue. I build dashboards, run A/B tests, and present insights in QBRs and MBRs to guide strategy and drive account growth.
Portfolio
Experience
2023 - 2024
Front-End Development
McMaster University, Canada
Trained in HTML, CSS and JavaScript, with a focus on advanced frameworks, including Vue and React, and API integrations for dynamic web apps.
2012 - 2025
Bachelor of Science (BSc), Consumer Behaviour and Marketing
University of Reading, United Kingdom
Studied consumer psychology, advertising, branding, business management, and research methods, with strong academic results.
2025
RED Professional Development Award
University of Reading, United Kingdom
Earned the RED Award through volunteering, work experience, and practical training that helped shape my early career path.
2015
Highly Commended in the Reading University Community Awards 2014/15
University of Reading, United Kingdom
Nominated by a local charity for improving their online presence and helping drive positive community results. Only 3 students received this award at the university.
"What sets Chris apart is his deep understanding of both the technical and user experience aspects of web development. He ensures that every project is pixel-perfect, responsive, and functions flawlessly across all devices. His proficiency in coding, combined with his keen eye for design, resulted in interfaces that consistently drove user engagement."
Vickie Jones
Marketing Consultant
"Chris’ dedication to his work and level of professionalism is outstanding. We have worked together on several projects and it is rare that you come across a technical developer with strong visual design and website scripting skills to establish a high-quality functional design and user experience."
Yukari Dinnall
Senior Project Manager
"Chris is a highly skilled and dedicated Front End Developer, but more importantly such a pleasure and joy to work with! In the almost 2 years I had the pleasure to work with Chris I don't think he ever had a bad day. Chris always looks for innovative ways to problem solve issues, and is constantly expanding his breadth of technology and skills.. and he's nice!! It's rare to find all of these qualities in one individual."
Karyn Marshall
Digital Project Manager
Skills
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Communication
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Teamwork
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Problem solving
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Time management
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Adaptability
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Attention to detail
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Accountability
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Mentoring and coaching
Front-end Development
Analytics & Experimentation
Marketing Automation
Technical Project Leadership
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HTML / CSS / Sass100%
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JavaScript / TypeScript100%
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Vue 3100%
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React100%
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MJML / Litmus100%
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Postman / REST APIs100%
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Git / GitHub / BitBucket100%
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GA4 & Tag Manager100%
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HubSpot100%
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Eloqua100%
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Salesforce100%
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Adobe Journey Optimizer100%