Based in Toronto, Canada

Marketing Strategist
& Front-end Developer

I run the marketing automation, lifecycle email, and web programs behind measurable B2B growth for global brands like Samsung. And because I build what I plan, a campaign goes from strategy to deployment without changing hands.

View selected work Or get in touch →
10+
Years Experience
150+
Marketing Projects
2
Award Nominations
Chris Rainbow
About

Strategy meets execution

I’ve spent the past decade on the marketing side of the table, planning enterprise automation programs, lifecycle email, and the campaigns around them, while coding the front-end work that makes them perform. That mix has been shortlisted by the B2B Marketing Awards for Most Commercially Successful Campaign and Best Integration of Sales and Marketing.

The development background matters because it removes the hand-off: the nurture journey, the landing page it points to, and the report that proves it worked can all come from one person. Strategy first, execution included.
Chris Rainbow
Expertise

What I do

Revenue-driving campaigns

Marketing Automation

Email programs and lifecycle journeys across every major automation platform.

Engagement tripled for an enterprise client
Compounding growth

SEO Strategy

Technical and on-page SEO that compounds into qualified pipeline.

+192% conversions and +20% organic YoY
Data-powered decisions

Analytics & Reporting

Campaign and web analytics turned into decisions leadership can act on.

A/B programs and QBR insights for global brands
Strategy to execution

Front-end Development

The build half of my marketing work: fast, precise front-end that takes a campaign live without a hand-off.

Pages for Samsung reaching 1M+ users
Portfolio

Selected work

go ahead and click one, the full case studies open right here
Experience

Career timeline

Work

2021–Present
Technical Consultant & Front-end Developer
MASS Engines, Toronto
Leading technical implementation across web and digital marketing initiatives with a consultative, data-driven approach.
2020–2021
Email Marketer
Pink Elephant, Toronto
Supported revenue-generating campaigns through web development, email production, and results-focused designs.
2018–2020
Inbound Marketing Strategist
Redstor, London
Led inbound marketing initiatives with a performance driven blend of CRO, SEO, and email nurtures.
2015–2018
Digital Marketing Manager
GLB, Leicester
Managed the multi-channel digital strategy with a focus on team leadership, SEO growth, and measurable campaign performance.

Education & Awards

2023–2024
Front-End Development
McMaster University, Canada
2012–2015
BSc Consumer Behaviour & Marketing
University of Reading, United Kingdom
2015
RED Professional Development Award
University of Reading
2015
Highly Commended, Community Awards
University of Reading, 1 of 3 students recognized
Certifications
Google · HubSpot · SEMrush
Analytics, Ads, Inbound & Content Marketing, SEO and Technical SEO
Mentorship

Sharing knowledge

I believe the best work happens when entire teams level up together. Beyond delivering projects, I actively coach colleagues and clients on the tools, techniques, and thinking behind modern marketing automation and web development.

Whether it’s walking a marketer through HTML email architecture, running a live walkthrough on responsive design principles, or pairing with a junior developer to debug a tricky layout. I’m at my best when I’m helping others build confidence in their own technical skills.

Technical coaching Live walkthroughs Knowledge transfer Pair programming Team enablement
Email development walkthrough
Recommendations

What people say

Chris Rainbow is an exceptional CRM partner whose expertise and dedication have consistently driven outstanding results. Over the past five years, Chris has been an invaluable partner to Samsung, demonstrating a remarkable ability to lead creative initiatives that have exceeded KPIs for both Dacor and Samsung Builder appliances. His ability to deliver impactful solutions has not only enhanced our projects but also strengthened our strategic partnerships.
Ray Renna
Ray Renna
Marketing Leader, Digital Appliances
Samsung Electronics
View on LinkedIn
What sets Chris apart is his deep understanding of both the technical and user experience aspects of web development. He ensures that every project is pixel-perfect, responsive, and functions flawlessly across all devices.
Vickie Jones
Vickie Jones
Marketing Consultant
Covet
View on LinkedIn
Chris’ dedication to his work and level of professionalism is outstanding. It is rare that you come across a technical developer with strong visual design and website scripting skills to establish a high-quality functional design.
Yukari Dinnall
Yukari Dinnall
Senior Project Manager
JAKALA
View on LinkedIn
Chris is a highly skilled and dedicated Front End Developer, but more importantly such a pleasure and joy to work with! Chris always looks for innovative ways to problem solve issues, and is constantly expanding his breadth of technology and skills.
Karyn Marshall
Karyn Marshall
Digital Project Manager
Veryn
View on LinkedIn
Skills

Tools & platforms

I learned this work hands-on, across marketing disciplines from SEO and design to investor relations and strategy. These are the tools I reach for.

Tool Stack

HTMLHTML / CSS / Sass
JavaScriptJavaScript / TypeScript
VueVue 3
ReactReact
MJMLMJML / Litmus
PostmanPostman / REST APIs
GitGit / GitHub
GA4GA4 & Tag Manager

Marketing Platforms

HubSpotHubSpot
EloquaEloqua
SalesforceSalesforce
Adobe JOAdobe Journey Optimizer

AI-assisted execution (the not-so-secret weapon)

I write production code myself and have for a decade. Integrating AI into my development workflow has improved my speed and lets me deliver at a scale one developer otherwise couldn’t, with the right tool at each stage from spec to deployment.

01

Spec

FigmaClaudeChatGPTAcceptance criteria
02

Build

Claude CodeCursorv0Agentic refactors
03

Review

GitHub CopilotGeminiCode reviewVersion control
04

Ship

CI/CDAutomated testsQA gates
Contact

Let’s build something that performs

If you’re hiring, scoping a project, or want to compare notes on marketing automation and web performance, my LinkedIn inbox is open.

Connect on LinkedIn